Understanding our employees

COMMUNICATION

Our employees are the bedrock of our success, ensuring they are connected and engaged with our corporate objectives and have a voice is an important part of our internal communications strategy.

We have a diverse, geographically spread workforce with a large proportion of field based employees. Therefore ensuring we operate a range of communication channels has never been so important. Regular measurement and feedback informs our strategy and 2016 saw us undertake our most comprehensive internal communications audit.

Supported by industry leading consultants, we surveyed more than 1,750 views, ran 15 cross-business focus groups and interviewed our executive teams to help gauge what was required from internal communications and how they valued our channels. The results were positive and helped inform our strategy, giving us areas to focus on. As a direct result we plan to refresh and relaunched our employee magazine including a new interactive online version, have improved our intranet portal and started to share more group level information – everything our employees told us they wanted to see.

We continue to gauge feedback after major campaigns and during change with a combination of online and 121 ‘mystery shopper’ calls to check both understanding and attitudes.

More changes are on the horizon for 2017, as we look to build more digital capability at our larger sites and improve the connectivity for our field teams.

SEE MORE CASE STUDIES